Onboarding drop-off
Paid traffic that fills a funnel verification quietly empties.
Exchanges, wallets, Web3
Growth for crypto products, worldwide.
For exchanges, wallets, and on-chain products growing across borders. We design the funnel around onboarding friction, so the users you pay for actually trade.
What we see most often
The problems crypto teams bring to us.
The issue is rarely a lack of activity. It is a funnel that loses sight of value between steps.
Channels that shut you out
Ad platforms that restrict crypto, and media plans that never planned around it.
Volatile attention
Users who arrive with the market and leave with it, unless retention is designed.
Built for crypto
Four disciplines. One connected funnel.
Each discipline does a distinct job, with measurement that carries forward to the next.
Talk to usThe quality question
A signup is the start of the funnel.
Source-level measurement follows users beyond arrival and shows what their value looks like over time.
Follow the cohort forward
Acquisition sources are judged by what their users are worth at ninety days. Lifecycle programs use holdouts so incremental lift is measured, not assumed. These are operating methods, not promised results.
One operating rhythm
Observe. Shape. Flow.
Map the funnel.
Study markets, competitors, and the points where user value drops away.
Build the system.
Give acquisition, retention, and partners a clear job and a measured contribution.
Improve each cycle.
Run it, read the signals, and make measured changes every week.
Built around durable value, across markets and across the whole user journey.
Start with the signal
Begin with a conversation.
Thirty minutes. No deck. Bring the numbers.
hello@akiagency.co