Acquisition that does not connect to retention
Budgets judged on first deposit, while second deposits go unmeasured.
Casino, sportsbook, live
Growth for iGaming operators, worldwide.
For operators who want to take market share, not wait for it. We build acquisition, retention, and partner programs that scale as fast as you can fund them.
What we see most often
The problems iGaming teams bring to us.
The issue is rarely a lack of activity. It is a funnel that loses sight of value between steps.
Partners paid for volume
Affiliate programs that reward registrations over players who stay.
Growth that stalls at one market
Programs built for one country that break the moment you expand.
Built for iGaming
Four disciplines. One connected funnel.
Each discipline does a distinct job, with measurement that carries forward to the next.
Talk to usThe quality question
First deposit is a checkpoint, not the answer.
Source-level measurement follows users beyond arrival and shows what their value looks like over time.
Follow the cohort forward
Acquisition sources are judged by what their users are worth at ninety days. Lifecycle programs use holdouts so incremental lift is measured, not assumed. These are operating methods, not promised results.
One operating rhythm
Observe. Shape. Flow.
Map the funnel.
Study markets, competitors, and the points where player value drops away.
Build the system.
Give acquisition, retention, and partners a clear job and a measured contribution.
Improve each cycle.
Run it, read the signals, and make measured changes every week.
Built around durable value, across markets and across the whole player journey.
Start with the signal
Begin with a conversation.
Thirty minutes. No deck. Bring the numbers.
hello@akiagency.coSee the connected disciplines