Paid media for quality
Campaigns optimized for retained value rather than first deposit alone.
01 / Acquisition
Players and users who stay, not just sign up.
Paid media and creative built for the quality of who arrives. We judge every source by what its users are worth at ninety days, and move budget toward the ones that hold.
The acquisition lens
Arrivals are easy to count. Value takes time.
We follow each source beyond the first conversion, into the behavior that tells you whether the acquisition was worth its cost.
One source, followed forward
Arrivals are easy to count. We follow each line until day ninety.
What is included
Acquisition, done properly.
Quality is not a promise in the media plan. It is a question answered source by source, over time.
Source-level measurement
Every channel and partner tied to what its users do afterward.
Creative at volume
New variants produced and tested every week, in every market you run.
Measurement, made visible
One source. A longer view.
Acquisition reporting should connect source to user behavior, rather than stop at the first deposit or signup.
We shift spend toward cohorts that hold.
Every channel and partner is tied to what its users do afterward. We look at ninety-day value by source, then move budget toward the ones that hold. No invented benchmark, no blended average hiding the difference between sources.
01Acquisition source02Cohort behavior0390-day value
Built into the system
Acquisition does not end at arrival.
Retention and partner quality shape which sources deserve more room. The work connects back to the rest of the funnel.
How we work
Each engagement adds a current.
Find the leak first.
We study your funnel, your markets, and your competitors before recommending anything. You leave knowing exactly where growth is leaking.
Give every channel a job.
We design and build the system: acquisition, retention, and partners, each with a defined job and a measured contribution.
Refine it every week.
We run it and refine it every week. The system gets cheaper and stronger with each cycle.
Acquisition is the first current, not the whole river.
Start with the signal
Begin with a conversation.
Thirty minutes. No deck. Bring the numbers.
hello@akiagency.coSee the connected disciplines