Holdout by default
Incremental lift measured, never assumed.
02 / Retention
Lifecycle programs measured against a holdout.
If there is no control group, there is no result. Every program runs against players who received nothing, so the lift you see belongs to the work.
The retention lens
Activity is not the same as lift.
Two currents. The space between them is the only part of the result that belongs to the program.
We compare a lifecycle program with a control group that receives nothing. The difference is the increment the work created. That discipline keeps a busy calendar from being mistaken for business impact.
What is included
Retention, done properly.
A clear operating discipline, connected to the wider system.
Behavioral segmentation
Intervention when a player is deciding, not after they have left.
Lifecycle journeys
Onboarding, reactivation, and VIP care designed as one path.
Connected by design
One discipline informs the next.
Explore the wider service system and see how each discipline contributes to growth that holds.
See all servicesStart with the signal
Begin with a conversation.
Thirty minutes. No deck. Bring the numbers.
hello@akiagency.co